Agency specialising in commercial representation and intermediation
for agro-food products and the gastronomic specialty sector
About us
The history of our company goes back to the early 1970s, thanks to the entrepreneurial initiative of Rinaldo Picozzi who founded it in Milan; over the years, Apex has quickly gained a sound position in the large scale retail sector in Italy as a renowned agency for experience and success, and continued until today, under its new name New Apex.
New Apex is an agency specialising in commercial representation, offering its services in various large-scale distribution and wholesale sectors. We focus on the sale and promotion of high-quality agro-food products and gastronomic specialties from leading Italian and foreign companies.
Our team proposes itself also as reference point for foreign distributors and buyers of large-scale retail trade who are looking for premium Italian products.
A partner able to offer different excellences of Italian food, carefully selected to meet the needs of foreign markets and consumers.
Our agency offers its services throughout the entire territory of Italy, operating as an autonomous commercial network which can be referred to by all national and foreign companies that intend to develop their commercial and distribution activities, aiming at the principal current distribution channels.
Thanks to its knowledge of the markets and solid collaboration with foreign partners, New Apex offers representation and sales services to Italian companies that aim to have a point of reference in foreign markets.
Its structure, made up of specialized professionals, is able to study, develop, and implement customised commercial strategies for each company.
What we do
Selection of the main sales channels in modern distribution systems
Representation and support in intermediation and sales activities for the domestic and foreign markets
Selection of the main sales channels in modern distribution systems
Representation and support in intermediation and sales activities for the domestic and foreign markets
Commercial consultancy for the Italian and foreign markets
Selection of qualified supplier companies suitable for the relative distribution channels
Commercial consultancy for the Italian and foreign markets
Selection of qualified supplier companies suitable for the relative distribution channels
Services
Promotion and Sale of products, which aim to consolidate the presence on the territory of companies, products and brands, paying particular attention to the evolution of a very demanding and competitive market.
We provide detailed and updated information on market trends and feedback relating to the offered products, analysing sales data, maintaining widespread, ongoing relationships with retail stores and outlets, and establishing stable and long-lasting partnerships.
Thanks to the specific competence and experience of our staff we are able to offer the advantage of a complete commercial consultancy service which provides for the management of sales networks and a strategic analysis of products and their potential in the market. We constantly remain in contact with firms, providing support to each company through our analytical planning of the various aspects of their commercial endeavours, and allowing for optimal planning strategies with respect to the activities of the entire company network.
Selection of an appropriate range of products and clients. The portfolio of the brands represented, combined with the quantity and quality of current clients, are the result of a serious and highly professional approach.
Sectors
Meat
Only top-quality meats, checked and selected, from certified farms.
Fruit and vegetables
A wide range of fruit and vegetable products from leading certified companies.
Gastronomy, cold cured meats, and cheeses
Gastronomic specialties, cold-cut meats and cheeses, offering outstanding examples of Italian excellence.
Wines
The represented wine companies perfectly combine innovation and tradition, offering wines produced always with great care and passion.
